Writer | Creative | Founder + Editor-In-Chief, Artist To Look Out For

Featured Works

interviews | scripts | copywriting | branded content | production

Launched in 2019 by Rahel Tekle, Artist To Look Out For shines a light on the best new and established artists across industries and mediums. The series features intimate conversations with talented musicians, photographers, writers, designers, and creative thinkers.


LITO Creative | the full circle lifestyle marketing agency

✍🏾 | communications director, project mgmt, event production, website content strategy, client relations, misc creative & writing services

Festive Old-Fashioneds — An Immersive Holiday Cocktail Experience

old forester x panorama room, graduate hotel | production, event mgmt, & social copy

Broadway-themed Karaoke Pop-Up .

m social times sq x back to the future the musical | production, interior design, client relations


3x moments to post on saturn app: announcement (2x versions) and last chance reminder ✍🏾 | activity center notification copy and event details copy

NikeNYC x NYFW FW23 passing the swoosh to changemakers who are pushing fashion forward. Meet designers Yoon Ahn, Taofeek Abijako, and Raul Lopez

✍🏾 | interview questions, copywriting for Nike app, email, and .com

Meta FAIR X Internal Marketing Stories — a conceptual project to advance the state of the art of AI

✍🏾 | high-level concepting for three internal marketing films, wrote story narratives (related to particular products); 30-90sec each in length with various modes of storytelling (i.e. VR, animated storyboards, etc)


2022 Projects — Instrument

Nike Kids Flex Runner 2 | Nike Project Tunde | Nike Air Max 97 Unlocked By You #Nike50 | Nike f0rward

✍🏾 | creative concepting, interview questions, scriptwriting, copyediting , copywriting for Nike app, email, .com, OOH

2021 Projects — Instrument

Nike T+F Progress Lab | Nike Fleece | Nike Selected X | Nike(M) UltraSound

✍🏾 | creative concepting, interview questions, scriptwriting, copyediting , copywriting for Nike app, email, .com, OOH


Spotify This is #Frequency platform launch featuring Amorphous, Yung Baby Tate, and Higher Learning with Van Latham and Rachel Lindsay

✍🏾 | interview questions, scriptwriting, copyediting for 3x hero films: IG, Youtube


>> always down to meet + work with dope souls. let’s collab!


NARS Cosmetics Find Your Light campaign #YourBestLight

✍🏾 | interview questions, scriptwriting, copyediting; IG reels + TikTok

ROOM SERVICE MUSIC FEST——a live philanthropic concert benefitting BBBS of NYC and the talented NY creators + innovators that make NYC the greatest city in the world 🏆

✍🏾 | communications director, event production, project mgmt, scriptwriting for fundraising campaigns, client relations, social and web copy

In 1970, the SL sneaker represented freethinkers around the world. 50 years later, adidas re-releases an updated SL for those who are leading change today.

✍🏾 | interview questions, scriptwriting, copyediting, copy for aO’s social channels

DEPOP TEXAS FEVER x MEGAN THEE STALLION——celebrating everyday Texan style and attitude with @theestallion, @retroklozett, @wildtxthrifts, @imperialxempire and @reallifeasliv

✍🏾 | interview questions, scriptwriting, copyediting

The Archive series——a 4-episode IGTV production shot inside adidas Originals’ iconic Archive room in Germany HQ. The series was designed to help showcase the depth of the brand’s history.

2020 Webby Award-winning adidas archive series was also a finalist at the 2020 Shorty Awards

✍🏾 | copy for aO’s social channels, scriptwriting vo for the last archival IGTV episode (see vid above), and proofed/edited storyboards

aO Designer Spotlight — Celebrating 50 years of heritage. Talents like Nigo, Jonah Hill, Stan Smith, Blondey McCoy, + more created their own unique Superstar silhouettes in collaboration with aO. The campaign shined a light on each collab with a series of 1:1 interviews, highlighting their relationship with the brand, design process, and inspiration.

✍🏾 | interview questions, scriptwriting, copyediting , social copy for IG feed + story

✍🏾 | featured social copy | annex88 / havas

In this episode of SHPTLKS, aO heads to Chicago, Illinois during NBA All-Star Weekend to uncover the evolution of the Chicago streetwear scene with the man who started it all, @tonys_sports. Hosted by @bjthechicagokid

✍🏾 | interview questions, scriptwriting, copy for aO’s social channels


Professional dancer Dejia Ferguson shows how she stays hydrated + true to her core with CORE Hydration

✍🏾 | scriptwriting for vo, social copy for IG feed + story